- Geneviève Labrosse
Why you should be a perfectionist about your website
I consider myself a critical thinker. I like to raise questions and problems in a clear way. Precision is a form of perfectionism for me. I played the piano for many years and I also taught it for more than 20 years as a side passion. My perfectionism comes from there! Critical thinking is about approaching content or a subject with a view to seeing what can be improved. I believe as individuals we should always strive for improvement, but for a business and personal branding, it is even more important.
I browse through websites every day. Whether it is for my own needs as a consumer, out of curiosity or to form an opinion about a brand or a person. I am like an artist in a gallery at an exhibition. I like to find positive experiences, and when I have a bad user experience it is like entering an uninviting shop or public place. For me, the most important aspects of a website are content and user experience. Even more important than what you are selling. If I am on a website that is dysfunctional, if I see repeated mistakes, grammar errors, typos, links not functioning, bad architecture and if I find it difficult to navigate... I will leave. I will associate that brand with a poor user experience and a lack of credibility. It is important to optimize your website in a way that will encourage your customers to stick around.
How can this be fixed and improved?
Proofread your site! It is a small investment, but getting a specialist to check the grammar, spelling, punctuation and wording on your site will create a much better impression on your potential (and existing) clients.
Design! Improve the design and the look of your site, make it attractive and creative in a way that makes people want to check it all out. Make sure that your site is responsive and adapted to mobiles.
57% of Internet users say they won't recommend a business with a poorly designed website, especially on a mobile.
88% of online consumers are less likely to return to a site after a bad experience.
77% of agencies believe that a bad website user experience is a weakness for their clients. We completely agree!
Content is key. Invest in a content creator to work according to your strategic business plan and online marketing plan. Visually they will create photographic and/or video content that aligns with your written content. They will ensure that your written content is powerful, optimized for search engines and structured for user experience.
In the end, it is important to consider how the web evolves and the need to adapt your site. In today's world, things improve and change at a speed we can sometimes struggle to keep up with. But we know one thing; people are online more than they are in physical places these days. Your website is the front door of your business. Make sure that your entire online presence is well designed and optimized!